Your response should be supported by information found in course materials.

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Select an article on the topic of marketing and digital communications related to this week`s readings from any of the business periodicals listed below:
Harvard Business Review (HBR)
Wall Street Journal
Forbes
Fortune
Entrepreneur
Inc. Magazine
The Economist
Bloomberg Businessweek
New York Times
The article must be dated within 12 months prior to the assignment`s due date and from one of the above listed business periodicals. The Assignment must be completed using and following the directions of the Article Analysis Template. Reference (the first item; not after Reaction) using APA Format (remember hanging indent format). If necessary, please consult the APA Manual on how to properly present reference in APA format.
Summary
In your own words (written in third person) summarize the article for your audience/the reader(s). No quotations may be used. Relevancy
Prepare a statement (written in third person) that demonstrates how and why this article is relevant and important to marketing and digital communications. Your response should be supported by information found in course materials. No quotations may be used from any source. This is the most important section of your paper because it requires critical thinking and analysis in applying the thesis of the article to the concepts in this course.
Reaction
Express an opinion, advice, criticism, etc., on the content of the article, demonstrating critical thinking and an application to the “real world.” The opinion should be expressed in third person as “This student …”

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