The textbook that we are using for this class is BCOM, 11th edition, Lehman, DuF

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The textbook that we are using for this class is BCOM, 11th edition, Lehman, DuFrene, Cengage Publishing. ISBN: 9780357901243. I have included Chapters 5 & 6 PowerPoint Slides & Learning Objectives and attached the video for the assignment.
Assignment:
Although the video attached is a few years old, it illustrates that a business and its employees must utilize electronic communications such as social media to interact with customers and potential customers. Examples include email, text messaging, instant messaging, Facebook, Snapchat, Twitter, LinkedIn, and blogs. In at least 150 words, discuss at least two means of electronic interactions with customers. Be sure to include the pros and cons. If possible, include personal observations from your work history.
Chapters 5 & 6 PowerPoint Slides & Learning Objectives
Chapter 5:
1 Understand the importance of safeguarding information communicated electronically.
2 Ensure that a technological communication channel is appropriate for your message.
3 Discuss the effective use of email, instant messaging, and text messaging in business communication.
4 Explain the principles of writing effectively for the web.
5 The effective use of voice and wireless technologies in business communication.
6 Use virtual collaboration tools to achieve your business communication goals.
Chapter 6:
1 Describe the deductive outline for good and neutral news and its adaptations for specific situations and for international audiences
2 Prepare messages that convey good news, including thank-you and appreciation messages
3 Write messages presenting routine claims and requests, and favorable responses to them
4 Write messages acknowledging customer orders, providing credit information, and extending credit
5 Prepare procedural messages that ensure clear and consistent application

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