MBA programs around the country are starting to require their students to become

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MBA programs around the country are starting to require their students to become more effective
writers. This is in response to industry’s urging for grad schools to improve the writing skills of
graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and
the writing should include simple words vs. complicated (especially if used out of context). This
assignment requires the integration of a directly quoted Bible verse with the selected marketing
management topic. Be sure this applies specifically to marketing management, not management
or business in general.
INSTRUCTIONS
Aristotle defined character as “the decisions a person makes when the choice is not obvious.”
Another well-known definition of character is the way people act when no one is looking. Firms
that have “character” tend to perform better over time.
1. Find at least 1 Scripture verse that is related to character and to a firm that has character.
2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss
your Scripture verse within the context of marketing management.
3. Relate this to a specific for-profit brand or business organization of your choosing.
4. Use two scholarly sources (ex. Journal of Marketing) or practitioner sources (ex. Wall
Street Journal) in addition to the course textbook.
5. Submit the assignment as a Microsoft Word document.
Discuss how Christian faith impacts marketing management decisions in the selected
organization, including how faith was the source of its marketing management decisions, and
how many company founders have demonstrated such faith.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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