Include a minimum of 15 scholarly resources from the hodges university library databases.

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The final project is a strategic marketing plan for a new business idea. This project provides an opportunity to test and advance your ability to understand and analyze marketing situations, identify an opportunity, design a marketing strategy, and draft an implementation plan. It requires a solid understanding of marketing concepts, and strong decision-making skills. While the marketing process and specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing plan involves three major activities:
1 analysis of market situation;
2 marketing strategy formulation;
3 implementing strategy through marketing mix.
The course will cover all three areas and will equip you with the necessary concepts and skills. The plan will be submitted in written form (using APA) in week 4.
The project seeks to provide students with an opportunity to demonstrate an understanding of the aforementioned tools of marketing strategy. The project is designed to support and develop each of the course learning outcomes.
Week 4: Financial Projections and Implementation Controls
The Strategic Marketing Plan combines all sections submitted in Weeks 1-3, along with the Financial projections and Implementation controls from Week 4. The plan should reflect the students` understanding and application of Strategic Marketing Methods as applied to the contemporary marketplace.
Financial projections include a sales forecast and an expense forecast. On the revenue side is forecasted sales volume by month and product category, and on the expense side the expected costs of marketing, broken down into finer categories. Implementation controls – the final section outlines the controls for monitoring and adjusting the implementation of the plan.
Submit your written Final Strategic Marketing Plan Submit your completed Strategic Marketing Plan including the compilation of all phases completed in weeks 1-4.
Include a minimum of 15 scholarly resources from the Hodges University Library databases.
Minimum of 10-15 pages.
Include the following headings:
Sales Forecast – Include the forecasted revenue (sales) volume by month and product category.
Expense Forecast – Specify the expected costs of marketing using categories. Implementation controls – Thoroughly analyze the controls for monitoring , evaluating, and adjusting the implementation of the plan.
The Strategic Marketing Plan combines all updated sections submitted in Weeks 1-3, along with the Financial projections and Implementation controls from Week 4. Weeks 1-3 should be updated to reflect feedback. The plan should reflect the students` understanding and application of Strategic Marketing Methods as applied to the contemporary marketplace.
The Strategic Marketing Plan will be evaluated using the assignment rubric according to the following criteria:
the quality of the analysis — were the right questions asked?
the feasibility of conclusions or recommendations — do they follow from the analysis?
evidence of mastery of the frameworks, concepts, and methods developed in the course.
the effectiveness of the written presentation of the report.
Files for Support your analysis with a minimum of fifteen Peer-reviewed (scholarly) article from the Hodges University Library Databases. World Wide Web articles will NOT be accepted as support. Write in third person. Do not use direct quotes.
Include a minimum of 10-15 pages
Do not use bullet points.
Use the APA template Download APA template. Include a cover sheet and reference page.
Include one-inch margins per APA guidelines.
Include page numbers and the appropriate heading in the header of the document. Use Twelve point, Times New Roman font as required per APA.
Do not use contractions as required per APA (e.g. isn`t, wasn`t, can`t, etc.).
Include correct spelling and grammar.

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