For chapter 14: the use of loyalty programs in the marketplace allows companies to collect more and more data on customers.

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2. For chapter 14: The use of loyalty programs in the marketplace allows companies to collect more and more data on customers. Some consumers do not realize this information is being compiled and used to market to them. Do you think there are any privacy or ethical concerns with this practice? Why or why not? In composing your response, please research the type of information being collected, and investigate how this information is being used.

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