Amazon founder Jeff Bezos has said that Amazon must win India. This case explore

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Amazon founder Jeff Bezos has said that Amazon must win India. This case explores Amazon’s determination do just that.
Why is Amazon so motivated to win in India?
ON ETHICS: From an institution-based view, how can Amazon overcome the sentiments—voiced both by formal government spokespersons and informal social media—that it would “destroy” the Indian retail industry via unfair and anticompetitive conduct?
From a resource-based view, does Amazon have what it takes to emerge as a winner?

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